Since you all are, in general, more native to social media than I am, I would really like for you all to expand my understanding and knowledge base of how to create and sustain social media experiences and, specifically, how brands and companies should think about integrating social media into the broader experiences they are trying to create for customers (both B2C and B2B environments).
You can think of this as more of a free form blog, in that you have a lot more latitude than usual to write this. The overall grading guidelines apply (again, check the syllabus or the upper right column of this class blog as a reminder).
I would like you to integrate at least one of the articles I assigned (include the Groundswell chapter) or at least one article of your choosing (of course, you can reference more than one) as you provide support for your opinions and positions as an anchor for a counter-argument that you may want to assert on this topic.
Perhaps you can think about this as if it is an interview question from an employer with which you would very much like to work. What if they asked you to articulate a framework for understanding and executing a social media strategy relative to what the company/brand is trying to achieve in the marketplace.
One other approach that strikes me as interesting (I'm looking at you, K) is think of this as an article in the popular press, with some of your best tips for executing in social media today, from whatever angle you think is most important or overlooked.
You are welcome to deep-dive into a specific social media platform, such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, or any other that I may not even be aware of yet. If you are already writing your individual paper about one of these, then please do NOT take that approach so that you will have something new to write about for this assignment.
Teach me something. And, as always, have fun with it!
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