Blog 6 - Project Reflection - Due 2-May

Here is your final blog assignment. 

For this one, I'd like you to spend some time reflecting on the innovation group project that you have been working on all semester. This blog is fairly structured, so please read and consider this one before completing your blog entry. This is your last one, so enjoy it! (oh, remember that you only need to complete 5 out of the 6 total)

First Paragraph

Pick one main idea, core concept, topic, or skill (or a combined set of any of those) from this course that you believe you understand better as a result of working on this group project. Describe what it is and give a specific example of how the project helped you gain a better understanding of it.

Second Paragraph

Pick another main idea, core concept, topic, or skill (or a combined set of any of those) from this course that you believe you understand better as a result of working on this group project. As above, describe what it is and give a specific example of how the project helped you gain a better understanding of it.

Third Paragraph

What part of the project was not useful or do you feel like was not of value in working on this group project. As above, describe as best you can and provide specific examples.

Fourth Paragraph

Lastly, describe the emotional reactions you had along the way as you worked on this project. Reflect on the experiences you had with your teammates, the instructor (me), and the process of the project. Do you feel like working with your group contributed to your learning and/or enjoyment of this material? Explain why or why not.

Blog 5 - Integrating Social Media Experiences - Due 16-Apr

Since you all are, in general, more native to social media than I am, I would really like for you all to expand my understanding and knowledge base of how to create and sustain social media experiences and, specifically, how brands and companies should think about integrating social media into the broader experiences they are trying to create for customers (both B2C and B2B environments).

You can think of this as more of a free form blog, in that you have a lot more latitude than usual to write this.  The overall grading guidelines apply (again, check the syllabus or the upper right column of this class blog as a reminder).

I would like you to integrate at least one of the articles I assigned (include the Groundswell chapter) or at least one article of your choosing (of course, you can reference more than one) as you provide support for your opinions and positions as an anchor for a counter-argument that you may want to assert on this topic.

Perhaps you can think about this as if it is an interview question from an employer with which you would very much like to work.  What if they asked you to articulate a framework for understanding and executing a social media strategy relative to what the company/brand is trying to achieve in the marketplace.

One other approach that strikes me as interesting (I'm looking at you, K) is think of this as an article in the popular press, with some of your best tips for executing in social media today, from whatever angle you think is most important or overlooked.

You are welcome to deep-dive into a specific social media platform, such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, or any other that I may not even be aware of yet.  If you are already writing your individual paper about one of these, then please do NOT take that approach so that you will have something new to write about for this assignment.

Teach me something.  And, as always, have fun with it!